As it turns out, my best advice for professional networking reads similarly to a dating advice column. After all, in both cases you are working towards building a mutually beneficial relationship. Networking can be one of the most rewarding uses of your time, setting your business up for short term and long term success.
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Many small business owners know they need a digital marketing plan but don’t know where to begin. We hope the following 5 tips can help narrow down some areas to focus on. Before trying to jump in the deep end, take baby steps and only focus on one thing. The next 5 tips should help any small business get on their way to digital marketing success.
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Social media is a phenomenal way to promote your business and interact with existing or potential customers. The most important realization that you need to have about your profile pages is that they are your own little communities within your larger industry community. They are living, breathing hubs for communication. Although the aim of your social media profiles should be to attract a following of people who are interested in employing your services, recognize the importance of community, and the power of association. When a potential follower comes across your profile and finds something that makes them feel as if they’re a part of something – an association of like-minded people- they’re going to stick around.

Community-Communication-Commitment

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In the 1960’s the United States Navy came up with the KISS principle to remind their engineers that most systems work best when kept simple, and to avoid over complicating things when it comes to design. The KISS principle isn’t meant to be associated with stupidity, rather it applies to very intelligent systems that achieve success at their maximum simplicity.

So this idea of simplicity- what does it mean for Web Designers and is it fundamentally the same concept across professions?
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